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How can Swipekit help you grow your brand?

Consider a typical workflow where two identical creatives are gathering ad inspo for their brand:

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Nora doesn't use Swipekit
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Olivia uses Swipekit
Nora needs to find Ad creatives for her client's new campaign

Nora is finding creatives on the Facebook Ad Library.

She right-clicks the Ad, saves the video, renames it and stores it on her Macbook.

She does this till she has saved around a dozen ads.

She also saves the ad link, ad title, name and copy inside a csv.

Time spent: 45+ minutes
Olivia needs to find Ad creatives for her client's new campaign

Olivia is finding creatives on the Facebook Ad Library.

She has the Swipekit browser extension installed. Whenever she finds a creative in her client's niche, she clicks the blue 'Save to Swipekit' button to save it.

She doesn't create a csv since Swipekit automatically saves all the relevant ad data.

Time spent: 5 minutes
Nora needs to share her creatives with her team mates

She uploads her creatives to Google Drive, creates a folder, uploads all her creatives here, tags the creatives, and finally shares the folder with her team members.

Time spent: 15 minutes
Olivia needs to share her creatives with her team mates

Instead of using Google Drive, she can simply save creatives directly in her board via the Swipekit browser extension.

No need to tag the creatives, Swipekit automatically pulls in ad categories and other rich metadata.

Later on, Olivia gets a public link to the said board and sends it to her slack group.

Time spent: 5 minutes
A week later
Nora needs to find winning ads for her client's campaign

Later, Nora needs to check whether her creatives are still active or not. This is a good indicator of whether her saved ads performed well or not.

She clicks on the ad link inside her csv. If a 404 page comes up, she marks it as inactive and tracks the total days active in her csv.

When her creative director rings in, asking her to gather a bunch of winning ads for her client, she dives in her csv, maps the names of the creatives to her google drive based creatives, and downloads them, and sends them off in an email or something equally boring.

Time spent: 45+ minutes
Olivia needs to find winning ads for her client's campaign

Olivia sits back and plays Fortnite as Swipekit periodically checks the ad active status for her.

When her creative director rings in, asking her to gather a bunch of winning ads for her client, she goes to her Swipekit dashboard and created a board with all active ads in her client's niche.

Time spent: 10 minutes
Nora needs to track her client's competitor's ad strategy for BFCM

She gets a budget approval from her director to hire a contractor.

She instructs her contractor to visit the Facebook ad library and periodically save ads from certain brands.

She also needs to give instructions on saving the ad assets and metadata. She also sets up Trello or other tools to manage the contractor.

Time spent: atleast 7.5 hours
Olivia needs to track her client's competitor's ad strategy for BFCM

She enters her competitor's brand urls inside Swipekit Brand Tracker.

She doesn't need to employ a 3rd party nor do the work herself since swipekit's Brand Tracker will automatically scrape ads from her competitor's brand accounts periodically.

Even better, she gets insights on their ad strategy such as common landing pages(where they are driving traffic to), common words they are using in their copy, ad asset breakdowns, and more.

Time spent: 5 minutes

Nora spent more than a day setting up her creative workflow.

Olivia spent only 25 minutes doing the same thing Nora did.

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“Swipekit has been a game-changer for our agency, allowing us to effortlessly discover and save winning ads while conducting thorough competitor research.

It has streamlined our process of creating high-performing creatives and has become our go-to tool for mood boards and ad inspiration.”

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Simon

DirectorWelcome to Digital

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