Articles

Ad libraries, creative workflows and more.

The Definitive guide to the Facebook ad library - Updated for 2026

Discover how to use the Facebook Ad Library in 2025 to spot what’s working for your competitors. Break down their ad strategies and turn those insights into smarter, more effective campaigns for your brand.

Research competitor ads

Learn how to research competitor ads the smart way, use Facebook Ad Library as your primary source, and use Swipekit + MCP to track strategy shifts on autopilot.

How we use Mentionkit to 10x our social presence

How social listening helped us market Swipekit early on, from Reddit outreach to organic word of mouth, and how Mentionkit now streamlines the process.

How to Improve Click Through Rates: Proven Strategies

Learn how to improve click through rates with proven tips. Boost your website traffic and engagement today by mastering effective strategies!

How to Increase Brand Awareness From Zero

Learn how to increase brand awareness with proven strategies. This guide offers actionable steps for building a brand that gets noticed and remembered.

What Is Attribution Modeling? Discover How it Boosts ROI

Learn what is attribution modeling and how it helps you understand and improve your marketing ROI. Find out how to choose the right model for your business.

Facebook Ads Optimisation: Boost Your Campaign Performance

Learn top Facebook Ads optimisation strategies to improve results, save money, and grow your business. Discover effective tips now!

What Is Creative Strategy and Why It Matters

Learn what is creative strategy and the key elements you need to build one. This guide gives you a simple framework to drive results and boost engagement.

Crafting a Powerful Marketing Campaign Brief

Learn to write a marketing campaign brief that aligns your team and drives real results. Our guide offers practical tips, examples, and expert insights.

How to use the Meta ad library API to scrape ad data?

Use the Meta ad library API directly to do competitor research and more.

Spy on Competitors' Google Ads and gain an unfair advantage!

Researching your competitors' Google Ads helps you understand their strategy, optimize your budget, and find opportunities your rivals may have overlooked. To spy on competitor ads, use manual searches, Google’s built-in tools (like Auction Insights and Ad Preview), and third-party platforms.

What is a Marketing Brief? Your Guide to Success

Wondering what is a marketing brief? Learn how to craft a clear, effective marketing brief that aligns teams and drives campaign results.

7 Top-Tier Marketing Ad Examples to Inspire You in 2025

Discover powerful marketing ad examples from top brands. Get inspired with our breakdown of what makes these ads work and how you can apply the insights.

Google Ads competitor analysis

Uncover rival strategies with our Google Ads competitor analysis guide. Find keywords, analyze ad copy, and turn insights into a winning PPC plan.

Mastering Marketing Asset Management

Unlock peak efficiency with our guide to marketing asset management. Learn to organize, distribute, and optimize your brand content for real impact.

Mastering Advertising Campaign Management

Learn advertising campaign management from the ground up. This guide covers strategy, execution, and optimization for campaigns that deliver real results.

A Guide to Creative Workflow Management

Unlock peak efficiency with our guide to creative workflow management. Learn to build a process that cuts chaos, boosts creativity, and delivers results.

Creative Asset Management: A Complete Guide

Unlock your team's potential with this guide to creative asset management. Learn how to organize, share, and optimize your creative workflow for success.

How to Measure Advertising Effectiveness: Tips & Strategies

Learn how to measure advertising effectiveness with expert tips. Discover proven methods to evaluate your ad campaigns and improve ROI today.

What are JSON context profiles and how can they help you craft better prompts?

What the heck is a JSON context profile and how does it help you craft better prompts? We have a proper walkthrough with examples for getting started with context profiles.

Advertising Competitive Intelligence to Outperform Your Competition

Discover how advertising competitive intelligence can give you the edge. Unlock strategies to outperform rivals and boost your marketing success.

Build a Winning Competitor Analysis Framework

Learn how to build a powerful competitor analysis framework to understand your market and gain an edge. This simple, step-by-step guide makes it easy.

A Guide to Competitor Ad Analysis

Discover smarter ad strategies with our guide to competitor ad analysis. Learn how to analyze competitor ads, find opportunities, and improve your own campaigns.

Mastering Facebook Ad Tracking in 2025

Unlock campaign success with this guide to Facebook ad tracking. Learn to leverage the Meta Pixel, CAPI, and UTMs to boost ROI and get accurate data.

How to hide your ads from the facebook ad library?

A guide on hiding your ads from the Facebook ad library. Helps protect your winning ad creatives from competitor's research.

How to use ChatGPT for creating facebook ad copy

Learn how to create blockbuster ad copy for your Facebook ads using ChatGPT. Prompts and examples included.

Swipekit changelog - Late 2023 to early 2024

See what new features Swipekit has added over the last year.

What is the new Linkedin Ad Library all about?

A quick look inside the Linkedin Ad Library, and how it can help media buyers.

What metrics in ad libraries are most crucial for analyzing competitor ad performance?

We're diving into a bunch of metrics that are useful for figuring out high performing ads for competitor analysis.

How can I identify my competitor's most engaging ads in ad libraries?

We lay out four strategies to find your competitor's winning Ads using the Facebook Ad library.

What is the Pinterest Ad Library all about?

Taking a deeper into inside Pinterest's new Ad library, aka Ads Repository.

What is the Tiktok Ad Transparency page?(Updated for 2024)

Tiktok released their Ad Transparency page, aka their Commercial Content Library.

How to get the Ad Library link from an Ad on your Facebook Feed?

A three step method to finding the Ad you just saw in your facebook feed, inside the Facebook Ad Library.

How I chose a screenshot api for Swipekit

Swipekit internals - How we track errors and ensure platform reliability

A look inside the internal working of Swipekit and how we deal with errors and app telemetry.

What is a Video Sales Letter Ad(VSL)? (Updated for 2024)

A deep dive into VSL Ads, including how to create one and high performing VSL Ad examples taken from the Facebook Ad Library.

How to download Instagram Ads?

Two easy steps to download Ads from Instagram. Collect inspiration for your future Ad campaign whenever you're browsing instagram.

How to find UGC Creators?

I'll show you 3 effective ways to find UGC Creators for your next Ad campaign.

How to Spy on your competitors using Google Ad Transparency page? (Updated for 2024)

I'm listing 3 easy steps to spy on your competitors, using the new Google Ad Transparency page feature.

How to push code at an extraordinary speed

How to spy on Linkedin competitor's ads?

I'm listing 3 easy steps to start spying on your competitor's Linkedin Ads.

How to create a Facebook Ads swipe file

I'll show how to find winning Ads from the Facebook Ad Library and how to save them for future reference.

How to see competitors facebook ads

Quick tutorial on using the Facebook Ad Library to view your competitor's Ads.

How we built Swipekit - our tech stack

I'm giving you a quick peak into Swipekit's tech stack.

How to download Tiktok videos?

3 easy steps to save and download Tiktok Videos for easier UGC reference.

How to create an effective UGC Creator portfolio? — updated for 2023

We've listed actionable steps to get your UGC portfolio up and running.

How to download ads from the Facebook ad Library? Free method and paid method — Updated for 2025

We'll show you two ways to download Ads from the Facebook Ad library. One method is free and slow. Other is paid but fast.