Dynamic Creative Optimization (DCO) Explained

What is Dynamic Creative Optimization (DCO)?

Dynamic Creative Optimization (DCO) is a Facebook Ads feature that automates the process of testing and delivering the best-performing ad creatives. Advertisers can upload multiple variations of headlines, images, videos, descriptions, and CTAs, and Facebook's algorithm dynamically combines and optimizes them based on audience engagement.

DCO helps improve ad performance by tailoring creatives to different audience segments, ensuring the most relevant and effective ads are shown to each user.