Discover a comprehensive glossary of advertising terms,
step-by-step strategies to launch successful ad campaigns, and valuable insights.
Swipekit Academy
- A/B Testing in Facebook Ads
- Facebook Ad Account
- Facebook Ad Auction Explained
- Facebook Ad Creative Explained
- Facebook Ad Fatigue Explained
- Facebook Ad Frequency Explained
- Facebook Ad Placement Explained
- Facebook Ad Set Explained
- Facebook Ads Manager Explained
- Facebook Attribution Explained
- Facebook Audience Insights Explained
- Audience Segmentation in Facebook Ads
- Backend ROAS Explained
- Facebook Bid Strategy Explained
- Brand Consistency in Facebook Ads
- Facebook Brand Lift Study Explained
- Campaign Budget Optimization (CBO) Explained
- Campaign Narrative in Facebook Ads
- Campaign Objective Explained
- Carousel Ads Explained
- Catalog Sales on Facebook Explained
- Click-Through Rate (CTR) Explained
- Cold Audience in Facebook Ads
- Conversion Rate Explained
- Conversion Tracking Explained
- Cost Per Action (CPA) Explained
- Cost Per Click (CPC) Explained
- Cost Per Thousand Impressions (CPM) Explained
- Creative Benchmarking in Facebook Ads
- Cultural Relevance in Facebook Ads
- Custom Audiences Explained
- Customer Lifetime Value (CLV) Explained
- Daily Budget Explained
- Facebook Dynamic Ads Explained
- Dynamic Creative Optimization (DCO) Explained
- Emotion-Driven Campaigns in Facebook Ads
- Engagement Rate Explained
- Facebook Pixel Explained
- Frequency Capping Explained
- Geotargeting in Facebook Ads Explained
- Hero, Hub, Help Framework
- Impressions in Facebook Ads Explained
- Interest Targeting Explained
- Iterative Testing in Facebook Ads
- Landing Page View Explained
- Facebook Lead Ads Explained
- Lifetime Budget Explained
- Lookalike Audiences Explained
- Messenger Ads Explained
- Multi-Touch Attribution Explained
- Native Ads Explained
- Objective-Based Advertising Explained
- Offline Conversions Explained
- Performance-Based Optimization in Facebook Ads
- Facebook Pixel Events Explained
- Purchase Intent Explained
- Reach in Facebook Ads Explained
- Retargeting Explained
- ROAS (Return on Ad Spend) Explained
- Facebook Split Testing Explained
- Sponsored Posts Explained
- Target ROAS Explained
- Top-of-Funnel (TOFU) Explained
- Value Proposition Alignment in Facebook Ads
- Facebook Video Views Explained
- View-Through Attribution Explained
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