Geotargeting in Facebook Ads Explained

What is Geotargeting?

Geotargeting in Facebook Ads is the practice of delivering ads to users based on their geographic location. Advertisers can specify regions, cities, countries, or even a specific radius around a location to target audiences effectively.

This feature leverages location data, such as IP addresses or device GPS, to ensure that ads reach the right audience in the right place, making it ideal for local businesses or region-specific campaigns.