A plan for a quick dinner ad

  • Goal: Help parents try their first meal box.
  • Main message: Make dinner feel easier after a busy day.
  • Opening line: “What’s for dinner? You’ve got this.”
  • Outline: Show the busy evening, unpack the kit, then serve the meal.
  • Next step: Pick your first box.
  • Check first: Confirm the cooking time before using it in the ad.