Top-of-Funnel (TOFU) Explained

What is Top-of-Funnel (TOFU)?

Top-of-Funnel (TOFU) refers to the initial stage in the marketing funnel where businesses focus on creating awareness and attracting potential customers. The goal is to introduce your brand, product, or service to a wide audience and spark interest.

TOFU strategies often include educational or entertaining content, such as blog posts, videos, or ads, designed to engage users who may not yet be aware of your brand. This stage is critical for building visibility and setting the stage for deeper engagement in later funnel stages.