Facebook Video Views Explained

What are Video Views?

Video Views on Facebook refer to the number of times a video ad is watched by users. A "view" is typically counted when a user watches the video for at least 3 seconds, though advertisers can also track longer viewing durations (e.g., 10 seconds or full video completion).

Video views are a key metric for measuring engagement and assessing the performance of video ad campaigns, helping advertisers understand how effectively their content captures audience attention.