How to organize Ads with folders, boards and tags

Use folders and boards for structure, and tags for filtering.

Why this helps

This setup helps you move from inspiration to execution faster because your team can find relevant references quickly.

Structure

1. Folders: client or brand level.
2. Boards: campaign or angle level.
3. Tags: hook, offer, format, persona, and platform.

Use it effectively

1. Keep folder names stable.
2. Keep boards short-term and campaign-focused.
3. Standardize tag naming across the team.