For a refillable hand soap

  • Concept: Less waste in a familiar daily routine.
  • Core desire: A simpler way to use less packaging.
  • Angle: Show one bottle staying in use while small refills replace it.
  • Hook 1: Open with an empty dispenser beside a pile of discarded bottles.
  • Hook 2: Show a refill concentrate becoming a full dispenser in three steps.

Your result will include four complete hooks and links to any saved ads used for inspiration.