Campaign Budget Optimization (CBO) Explained

What is Campaign Budget Optimization (CBO)?

Campaign Budget Optimization (CBO) is a feature in Facebook Ads that automatically allocates your campaign's budget across its ad sets to achieve the best results. Instead of setting individual budgets for each ad set, you assign a single campaign-level budget.

Facebook's algorithm dynamically distributes the budget to the highest-performing ad sets in real-time, maximizing results while minimizing wasted spend. This feature simplifies budget management and enhances campaign efficiency.