Click-Through Rate (CTR) Explained

What is Click-Through Rate (CTR)?

Click-Through Rate (CTR) is a metric that measures the percentage of people who clicked on an ad after seeing it. It is calculated by dividing the number of clicks an ad receives by the number of impressions (views) it generates, then multiplying by 100.

CTR is a key performance indicator (KPI) in advertising, as it reflects how engaging and relevant an ad is to its audience. A higher CTR often indicates that the ad resonates well with viewers.