Lifetime Budget Explained

What is a Lifetime Budget?

A Lifetime Budget is a fixed amount of money that advertisers allocate to a Facebook ad campaign to be spent over its entire duration. Instead of setting a daily spending limit, advertisers define the total amount they’re willing to spend, and Meta automatically adjusts the daily spend to optimize performance within the campaign's timeframe.

This budgeting option is ideal for campaigns with set start and end dates, ensuring efficient spending and achieving goals without exceeding the predefined limit.