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Conversion Rate Explained
What is Conversion Rate?
Conversion Rate is the percentage of users who take a desired action after clicking on or viewing an ad. In Facebook advertising, this action could be making a purchase, signing up, downloading an app, or any other goal defined by the advertiser.
It is calculated using the formula:
Conversion Rate = (Number of Conversions / Total Clicks or Impressions) × 100
A high conversion rate indicates effective targeting, compelling ad creatives, and a well-optimized post-click experience.
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