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ROAS (Return on Ad Spend) Explained
What is ROAS (Return on Ad Spend)?
ROAS, or Return on Ad Spend, is a key metric used to evaluate the effectiveness of Facebook ad campaigns. It measures the revenue generated for every dollar spent on advertising.
The formula for ROAS is:
ROAS = Revenue from Ads ÷ Ad Spend
A higher ROAS indicates better campaign performance, helping advertisers assess profitability and optimize their strategies for maximum return.
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