Cost Per Thousand Impressions (CPM) Explained

What is Cost Per Thousand Impressions (CPM)?

Cost Per Thousand Impressions (CPM) is a Facebook advertising metric that represents the cost of delivering 1,000 ad impressions to users. An impression is counted each time your ad is shown on a screen, regardless of user interaction.

CPM is commonly used in campaigns focused on brand awareness or reach, allowing advertisers to gauge the cost-effectiveness of their ads in generating visibility. It is influenced by factors such as audience targeting, ad competition, and ad relevance.