Cost Per Click (CPC) Explained

What is Cost Per Click (CPC)?

Cost Per Click (CPC) is a Facebook advertising metric that represents the amount an advertiser pays each time someone clicks on their ad. It is a common pricing model that allows advertisers to measure the efficiency of their campaigns in driving user engagement.

CPC is calculated by dividing the total ad spend by the number of clicks received. It helps advertisers gauge the cost-effectiveness of their ads and optimize their campaigns to achieve better results within their budget.