Engagement Rate Explained

What is Engagement Rate?

Engagement Rate is a metric that measures the level of interaction users have with your ad relative to the number of people who saw it. It includes actions like likes, comments, shares, clicks, and other forms of engagement.

Calculated as the percentage of engagements divided by impressions, this metric helps advertisers understand how effectively their ads are capturing audience attention and driving interaction. A high engagement rate typically indicates strong ad performance and audience resonance.