Purchase Intent Explained

What is Purchase Intent?

Purchase Intent refers to the likelihood of a user buying a product or service based on their online behavior and interactions. On Facebook, purchase intent is used as a targeting signal to identify users who are more likely to make a purchase, helping advertisers focus their campaigns on audiences with a higher probability of conversion.

Meta's algorithms analyze actions like clicks, searches, and engagement to predict purchase intent, making it a valuable metric for optimizing ad performance and ROI.