Retargeting Explained

What is Retargeting?

Retargeting is a Facebook advertising strategy that allows you to reach people who have already interacted with your brand. It targets users who have visited your website, engaged with your app, or interacted with your content on Meta platforms.

By leveraging data from tracking tools like the Facebook Pixel or app events, retargeting helps advertisers show relevant ads to users, encouraging them to complete actions such as making a purchase, signing up, or returning to your site.