Reach in Facebook Ads Explained

What is Reach?

Reach in Facebook Ads refers to the total number of unique users who see your ad at least once. It measures the breadth of your ad’s exposure across your selected audience, providing insight into how many people your campaign is reaching.

Unlike impressions, which count total views (including repeat views), reach focuses on the distinct individuals who are exposed to your ad, making it a key metric for assessing brand visibility.