View-Through Attribution Explained

What is View-Through Attribution?

View-Through Attribution is a measurement method used in advertising to track conversions that occur after a user views an ad but does not immediately click on it. It helps advertisers understand the impact of ad impressions on user behavior, even if the user interacts with the brand later through other channels.

This attribution model is particularly useful for evaluating the effectiveness of visual ads, such as display or video ads, in influencing purchase decisions and overall campaign performance.