How to use ChatGPT for creating facebook ad copy

Its very easy to get stuck in a creative rot. Sometimes it helps getting creative inspiration for your ad copy. You can use ChatGPT to generate creative inspiration your facebook ads.

Here's a list of great prompts to get your creative juices going.

Prompt for generating generic D2C brand's ad copy

This “prompt” acts more like a template that informs ChatGPT about your brand.

You’ll want to customize the text in the brackets with your own brand information, then paste the revised version into ChatGPT.:

I'm running a Facebook ad campaign for a brand called {{brandname}}.

We compete on {{differentiators}}.

We are targeting {{targeting}}.

We are launching static ads. We are promoting a {{offer}}.

Write 3 variations of ad copy.

Filling the Template

I'm running a Facebook ad campaign for a brand called HandyHome Tools.

We compete on high-quality, durable household tools at an affordable price. We are targeting DIY enthusiasts, homeowners, and weekend warriors.

We are launching static ads. We are promoting a 20% off holiday special. Write 3 variations of ad copy.

This is what you'll get:

Prompt for service agencies

If you’re advertising a service instead of a product, this prompt will help. Simply paste the template into ChatGPT and fill in the relevant details.

I'm running a Facebook ad campaign for a service called {{brandname}}. 

Our ad's goal is to {{goal}}

We are targeting {{targeting}}.

Write a variation of ad copy. In the AIDA format.

For example:

I'm running a Facebook ad campaign for a service called CloudAlign Accounting.

Our ad's goal is to increase awareness and sign-ups for our free consultation.

We are targeting small business owners who need monthly bookkeeping. Write a variation of ad copy in the AIDA format.

Additional prompts for generating ad copy

Beyond the basic product or service prompts, here are a few more ideas to help you fine-tune your ad copy. Make sure to add your basic brand information before these prompts.

Seasonal or holiday prompt:

I'm running a holiday-themed Facebook ad campaign for {{brandname}}.

Our brand specializes in {{type_of_products/services}}.

We want to highlight our special {{holiday_offer}}.

Write 2 short and 1 long ad copy variations focusing on excitement and urgency for the holiday season.

Remarketing prompt:

We want to run a remarketing campaign for {{brandname}}.
Our audience has visited our website but didn't purchase.

We want to emphasize {{unique_value_proposition}}.
Write a friendly, conversational ad that entices them to come back and check out {{specific_product_or_service}}.

Testing different CTAs:

I'm testing different calls-to-action (CTAs) for {{brandname}}.

Write 3 variations of Facebook ad copy that emphasize different CTA styles, such as "Shop Now," "Learn More," and "Join Today."
Each variation should focus on a slightly different benefit for the audience.

User-Generated Content (UGC) Focus

We have user-generated content (photos and testimonials) from happy customers of {{brandname}}.

Write 2 ad copy options that focus on social proof and authenticity, using phrases like "Real customers, real results."

Brand voice alignment

{{brandname}} has a brand voice that is casual, witty, and playful.

Write 3 ad copy variations that match this brand voice, incorporating humor and lighthearted language.

Final thoughts

ChatGPT can certainly help you get a kick start with writing ad copy.

But don't just use the copy directly. Good copy needs to go through multiple iterations, testing, and refinements before it resonates with your audience. Use this as the first part of your workflow.