What is the Tiktok Ad Transparency page?(Updated for 2024)

Due to European union's pressure, Tiktok recently unveiled their attempt at replicating the Facebook Ad Library.

This is called the Tiktok Ad Library.

This page is further divided into two areas: Tiktok Ad Library, and Tiktok Commercial Content Library.

What is the difference between Tiktok's Creative Center?

Right now, the main differences are:

• Anyone can enable their Ads to be shown on the Creative Center. Seems like all running Ads are shown on the Transparency page.
• Tiktok Ad library page doesn't show some stats compared to the Creative Center.
• Tiktok Ad Library page only shows Ads running in some european countries.

The last point is vital. Without showing Ads from other countries, it is useless for non-europeans. But Tiktok has mentioned in the past that they will add support for other countries very soon.

^This is the Tiktok Ad Library.

^And this is the Tiktok Commercial Content library(CCL from now on). Note that brand name isn't available with the CCL but an estimate of video views are available. Extrapolating this information, this can give you an insight into how much a creator(or a brand indirectly) makes with a certain video.

How to save Ads from the Tiktok Ad library?

Quick plug - Use Swipekit's Chrome extension to save Ads from their Ad library. After you have installed our Chrome extension, a blue "Save" button will show up underneath the Ads. Clicking on it will save the Ad, including the actual Ad asset in your Swipekit account forever.

Here's a comprehensive look into all Swipekit features.

Conclusion

It very much seems like Tiktok has started using the playbook Facebook has been using. But know this - the Transparency page initiative was started by a scathing report from Mozilla. Tiktok(and other Ad networks) still want this data to be secretive.