What are JSON context profiles and how can they help you craft better prompts?

Ever wondered why your AI prompt sometimes feels… off? Like the results are okay, but not quite what you were hoping for?

That’s where context profiles come in - a simple but powerful trick to get better, faster, and more consistent results from tools like ChatGPT and Claude.

Context profiles, especially in JSON format, are gaining traction among SEO professionals, marketers, and AI power users. Let’s break down what they are, why they matter, and how you can start using them today.

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What is a JSON Context Profile?

Imagine you're working with ChatGPT or Claude and want it to analyze a brand’s website. You will want to write a prompt like this:

“Generate a brand JSON for this webpage. Extract things like title, description, tone of voice, and narrative structure from https://magicspoon.com”

When you run this prompt, the AI returns a structured JSON file that captures the brand’s identity. It might include the brand’s tone (playful, premium, health-focused), keywords it uses, the type of visuals it shows, and the way it talks to customers.

Now here’s the magic: once you have this JSON, you can include it in future prompts - and the AI will use it as a reference point. You’ve just created a context profile!

Here's the example prompt output:

{
 "title": "Magic Spoon - High-Protein, Low-Carb Cereal",
 "description": "A healthy cereal that tastes like the sugary ones you loved as a kid. Keto-friendly, high-protein, and low-carb.",
 "tone_of_voice": "Playful, nostalgic, energetic",
 "narrative_structure": "Problem-solution format. Frames cereal as unhealthy, then introduces Magic Spoon as the healthy fix.",
 "key_messaging": [
   "Healthy ingredients",
   "High in protein",
   "Low in carbs and sugar",
   "Fun and nostalgic"
 ]
}

Why Use JSON Context Profiles?

1. Better AI Responses

Large Language Models (LLMs) like ChatGPT and Claude understand structured data extremely well. By feeding them a clear JSON profile, you’re giving them a neatly organized reference that improves their ability to reason, write, and respond in a way that matches the brand or topic.

2. Reusability and Portability

Once you've created a context profile, you can use it again and again. For example:

• Want to write ad copy for Magic Spoon? Just plug in the brand’s context profile.

• Want a teammate to write a landing page in the same tone? Share the JSON profile.

• Want to compare how 5 brands talk to their audiences? Create 5 profiles and stack them side by side.

It’s like having a cheat sheet for brand voice, tone, and structure - available anytime.

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Example: Creating a JSON Context Profile for a Brand

Here’s a sample prompt to generate a JSON context profile of a brand like Magic Spoon:

Generate a brand json for this webpage. Extract things like title, description, etc as well as tone of voice, narrative structure, etc from this page:

https://magicspoon.com/

This is how it looks like inside ChatGPT:

Now you can reuse that JSON code by pasting it in a project inside ChatGPT, Claude or your favourite LLM, and it will be referenced for your queries:

“Using the context below, write a Facebook ad for this brand.”

Or:

“Based on the profile, write a product description in the same tone.”

Conclusion: Use JSON Context Profiles to Supercharge Your Prompts

Think of context profiles as a reusable brand brain for your AI prompts. They're easy to generate, simple to understand, and powerful to use - especially when working across teams or managing multiple brands.

Whether you're doing SEO, content marketing, or brand strategy, having a structured, shareable JSON context profile can save you time and significantly improve the quality of AI-generated output.

Lastly, Swipekit has started using JSON context profiles under the hood. Most of our AI generated queries are using a similar structure to the one shown in this article. Use that as a badge of approval.