How to spy on Linkedin competitor's ads?

Are you a Linkedin advertiser? Want to see what your client's competitors are up to on Linkedin? Or looking for B2B Ad inspo? I'll show you a neat way to view ads any brand has been running on Linkedin — and a shortcut to save their ads.

1) Go to your competitor's Linkedin company page

Head over to any Linkedin company page. Here, I've a university company page.

2) View their ads

Now click on posts and select the ad filter. This will show all the Ads this company has run on Linkedin since the last 6 months.

Poof! Now you can view all their ads.

3) Save their ads.

Unfortunately there's no gurantee these ads will stay up forever. According to Linkedin, these ads will go down after 6 months automatically. If you're building a collection of competitor ads, it is recommended to save these ads.

You can screenshot these ads or right click on the video/image and save the creative.

I also recommend saving the Ad text and title inside Google Sheets or Airtable. This will serve as a handy reference to the Ads you'll save.

3a) - Use Swipekit to save ads

Unfortunately screenshotting these ads is too clunky and saving Ad metadata is too time consuming. I created the Swipekit Chrome extension to save these ads instantly at the click of a button.

After installing Swipekit, you'll see a save button under every ad.

Clicking on that button will save the Ad creative, title and text from the Ad and save it permanently in your Swipekit account, even if the Linkedin Ad goes down.

Conclusion

This is the fastest way to spy on your Linkedin competitors or even build an Ads swipefile of your own.