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How to create an effective UGC Creator portfolio? — updated for 2023

By Shash7. Posted under guides Posted on 29th Sep, 2022 - Updated on 27th Aug, 2023

Thinking of becoming a UGC Creator? In this article I'll give you some solid tips on creating your portfolio so you can land your brand deals.

Think about your pitch & don't overthink

This is the number one most important thing. I've seen people take weeks building out a fancy Wix or a Canva website. That same time can be spend refining your content and starting outreaching to brands.

That being said I recommend just because it's dead simple to use.

You can also use Canva to create a portfolio but I find Canva created portfolios too noisy. There are endless ways to customize it and hence a lot of creators go absolutely nuts on the design whereas you need to nail the content.

I recommend Caard.

Why Carrd? Its simple and doesn't come with many options. Less options = less time spend figuring out website design and more time reaching out to brands.

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I can also recommend building out your initial portfolio as a public page.

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What's notion? It's like Google docs but on steroids. Having said that, this is a very entry level option and once you get a few brand deals going on, reconsider having an actual website. Or use something like to turn Notion into an actual website.

What content should you put in your portfolio

1) Videos

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Number one thing are your UGC videos Put up at least 4-5 videos, more if possible. And make sure you put up your best videos.

We want to see how you're pitching the product, what creative hook can you come up with and your enthusiasm/vibe you're giving off.

And please for the love of god don't put videos on autoplay. 

Don't have any brand deals yet? Try to emulate other Tiktoker's UGC videos. And shoot at least 3-4 videos. Also record your audio too.

2) Say something about yourself

You don't need to write a literal essay but a short simple summary of yourself, how long have you being doing this for, your availability and your prices.

For availability, you can create a free Calendly account and embed your calendar or just write down what days are you generally free.

For prices, you can go with a fixed price or at least give a ballpark figure. Ballparks are great because they give you some flexibility to negotiate better deals, eg: $100 for 1 video or 500 for 6 videos.

3) Drop your links

Drop em all. Tiktok, Twitter, Linkedin whatever. And your email address too.

This is very crucial. If brands can't find a way to contact you quickly, they'll just move on to the next creator.


I hope these tips help you make a killer portfolio and land you those brand deals. Here are some sample UGC portfolios you can use as a reference.

Building a portfolio isn't the end. Next up, you need to reach out to brands. I'll explain this in a future blog post.


  • Should you use linktree or Stan? Probably not, if you're new to thing. Your single focus should be put out a portfolio and start reaching out to brands. But once you got a few deals under

Common Questions

  • What is a UGC portfolio?

    UGC stands for User Generated Content.

    Content creators who are great at using Tiktok and Instagram may be approached by brands and they may be asked to create videos showcasing said brand's products.

    Content creators are advised to create a portfolio of their best videos where they are showcasing products. This helps brands pick out these creators for future and existing ad campaigns.

  • Do UGC Creators make money?

    Hell yeah they do!

    To be realistic, new creators don't earn more than $50 - $100 per video.

    This is before Tiktok's own Creator program revenue.

    Seasoned UGC creators can charge more than $500 per video - however that's extremely rare.

  • What's the difference between a UGC creator and a influencer?

    An influencer sells a product based on their follower count.

    A UGC creator sells the product based on the creativity and enthusiasm they bring to the video.

    Influencers are more of a Instagram thing, where follower counts matter a log.

    UGC creator is more of a Tiktok thing where anyone can be a creator. Yes a person can be an influencer on Tiktok, but anyone can be a UGC creator.

  • Why do brands prefer UGC creators over traditional influencers?

    For starters, they cost less.

    A viral video on Tiktok can be churned out by a creator for less than $100.

    You would need a lot more than that for a brand deal with a traditional influencer.

    Secondly, UGCs can be scaled crazily quick.

    Bigger DTC(Direct to Consumer) eCommerce brands will have content creators cranking out heaps of Tiktok videos PER week!

    However, UGC is more of a Tiktok thing. Instagram typically doesn't have that much engagement with smaller accounts.

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