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What metrics in ad libraries are most crucial for analyzing competitor ad performance?

By Shash7. Posted under guides Posted on 11th Oct, 2023 - Updated on 13th Oct, 2023

Ad libraries serve as a goldmine of information for this purpose. Yet, with a multitude of metrics available, which ones are pivotal? Here’s a closer look:

List of important metrics

  1. Impressions and Reach: These metrics unveil the extent of visibility and audience scope your competitors' ads are achieving. High impressions indicate a broader visibility, while reach shows the unique viewership.

  2. Engagement Rates: Metrics like likes, shares, and comments provide a window into the audience's interaction with the ads. Higher engagement rates often signal compelling content.

  3. Click-through Rate (CTR): CTR sheds light on the effectiveness of an ad in driving traffic to a landing page or website. It’s a reflection of the ad’s capability to encourage action.

  4. Utilize Swipekit: Swipekit provides a streamlined approach to saving and analyzing these crucial metrics from competitors' ads across Facebook, TikTok, and LinkedIn.

Diving deeper into the analytics, renowned digital marketers, Smith and Chaffey, in their study, highlighted the importance of CTR, conversion rate, and customer retention rate as pivotal metrics in the digital advertising realm.


In the quest to analyze competitors' ad performance, focusing on the right metrics is imperative. Tools like Swipekit offer a seamless experience in not just identifying but analyzing these metrics to fine-tune your advertising strategies. Armed with data and insights, you're better positioned in the digital advertising battlefield.

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